top of page

Acerca de

close up.jpg

Learn how to become a professional florist in our 8 week intensive

Career Training Course


A comprehensive training course to start you on your way to becoming a successful professional florist

Duration: 8 weeks

Cost: $2,875 + gst

All materials included

Next course begins:  AUGUST 2024 -scroll down for timetable

 this course requires a minimum of 4 students to run with a maximum class size of 8

Floristry Foundations is an 8 week career training course designed to give solid foundations to those who are wanting to begin a career as a florist.

We believe that how you begin is imperative to growing a great career.

In this course essential knowledge is shared, with a comprehensive understanding of the basic patterns used in floristry, simply explained so you can master the skills quickly and go on to complete your training at entry level in the workforce.

What you should know before you begin:

Floristry is an often misunderstood and underestimated career. A lot of knowledge and skill gained over years is required to master the craft, which is why on the job experience is so important. Much like chefs and hairdressers, your education is the first step of your training.

We suggest getting a strong educational foundation in place before beginning in the workplace.  After that, practice makes perfect. 

What will you learn?

8 different styles of arrangements in contemporary and classical styles

Wrapping and presentation techniques

The essential patterns of arrangements and how to apply them 

Care of cut flowers

Identifying flower and plant materials

Colour & design theory

Workplace operational procedures

Creating & understanding briefs

Finding and utilising your own creativity

Retail & client relations

and loads more industry insights, tips and tricks

Each day of the course begins with an exploration of theoretical knowledge to develop your understanding of working in the flower industry, preparing you to 

to enter the workplace with confidence​.

The second part of the day is dedicated to making a product with in depth study of technique to help you gain the skills you will need in the workplace. 

Students are expected and encouraged to take their work home to practice the skills they have learned each week so they are able to ​show their skillset to prospective employers, making it much likely that they will gain employment.

Did you know?

It's not commonly known that no formal certification is necessary to work as a florist. Employers generally look for commitment, reliability, work ethic and an understanding of flower arranging along with creativity, colour sense and many other factors. How effectively you work is usually much more important than a piece of paper you hold.

Our career course offers strong foundations and knowledge in these areas to build on for people who are serious about beginning their career with intentions of becoming a successful florist.

This intensive course comprises one 4.5 hour session per week for 8 weeks, equalling 36 contact hours. All the basics and a lot of extra bits are covered with helpful guidance and advice from our dedicated expert tutor to support you in launching your career.

We aim to help a new generation of florists to be successful, knowledgeable and sustainable in their careers. 

Floristry Foundations Timetable

August - September 2024

Week 1: Tues 6/8

Week 2: Tues 13/8

Week 3: Tues 20/8

Week 4: Tues 27/8

Week 5: Tues 3/9

Week 6: Tues 10/9

Week 7: Tues 17/9

Week 8: Tues 24/9

all classes 10:30am-3pm


Ready to sign up?

You can book yourself in using the button below. A deposit of $862.50 + gst is payable to secure your spot with the balance payable 2 weeks before the course commences.

Please read the Terms & Conditions carefully before making your booking.

Got questions? Ask away using the contact form below. Please note the contact form goes to general enquiries so including details will help us to answer your questions.
We accept Paypal for secure purchasing and manageable payments.
Thanks for submitting!
  • Instagram
  • Facebook

 Floristry Foundations
Student Testimonials

 Passionate, charismatic, engaging, and inspiring are words that we feel describe your teaching re floristry and all things flowers. Your personal integrity and how you operate in your business has already opened doors for us, thank you.

~Floristry Foundations Class February 2024

Nothing but good things to say about The West End Flower School! Emma is a brilliant teacher - she's friendly, knowledgeable, honest, and incredibly passionate. Lots of time and attention goes into making sure each student is seen (as an individual), that their learning needs are met and their set of skills are taken into consideration on the journey.
We were given both practical knowledge and whimsy - the best of both worlds. I learned so much and enthusiastically vouch for Emma and her passionate teaching!
Very glad I did the course

~Mel S

Thank you Emma for your kindness and sharing your wealth of knowledge and experience. You have helped me improve my techniques in a positive and nurturing way.

~Amanda S

I highly recommend The West End Flower School’s Floristry Foundations Career Course, run by the School’s Director, Emma Morgan. Emma packed in loads of practical theory including cut flower conditioning, understanding the elements and principles of floral design, colour theory and how to recognise flower families and learn flower names. Each lesson also contained a practical component. Emma would source market fresh flowers early in the morning so we had the best product to work with. Each lesson she demonstrated a new floristry technique and we would have a go with Emma’s expert guidance, and encouragement. Each week we would take home our creations, pull them apart and practice. I feel way more knowledgeable and confident in my work as a wedding florist. I’m so glad I took the plunge to do the course and can recommend it to anyone with an interest in entering the world of floristry

~Belinda P.

thankyou so much for the knowledge, experience and fun that i had during your course! i enjoyed it so much and have found my passion with your help.


I recently completed the floristry foundations course with Emma and it was amazing! Emma is really knowledgeable and really knows how to communicate and teach effectively. She's also extremely skilled in her field and is so inspiring. She's realistic in her expectations of beginners but didn't let us have low executions of any of our works. Emma's passion for flowers and floristry really stood out to me throughout the course and it really comes through in her teaching. She just wants the best for us and it was super encouraging.

I really can't say enough good things about the program. We learnt a range of skills that are the basis of all florist techniques and really encouraged us to practice and expand our capabilities. Being able to take the flowers home from every session to practice was an amazing tool that really made it easier to learn harder skills.

If anyone is thinking about a career in floristry, I highly recommend starting with Emma at the West End Flower School!

~ Eliza N.

bottom of page