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Meet  the Creative Director

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About the Instructor:
Emma Morgan

Emma’s connection with flowers began at a young age. Growing up, she loved playing with arts and craft and was part of a big family that absolutely loved nature.

 Surrounded by the stark landscapes and sculptural forms of the South Australian countryside they took every opportunity to get amongst the natural world. Every so often, after the rare rains, parts of the bush would burst into colourful bloom, lending a feeling of life renewed.  This naturally became a significant source of inspiration for a crafty kid.

Eventually she was given the opportunity  to bring her loves of both creativity and nature together by working as a florist. Starting with work experience and short courses, she eventually worked her way into flower shops and from there become an events florist in Adelaide. This progression through her career sparked a hunger for further knowledge of the industry she’d fallen in love with.

Feeling the pull to travel abroad, Emma moved to London for 10 years and began her career again working her way up once more in small flower stalls and shops and, within a short space of time found herself freelancing for a number of London’s busiest event companies building large scale floral installations for fabulous parties, often for celebrities and Royals alike.

This led to a remarkable career of travelling around the globe, doing what she loved to do. In this time Emma had a wealth of incredible opportunities including teaching floristry in London and Serbia, as well flowering many far-reached destination weddings and events, from Mumbai to Moscow, Africa, and Italy.

This wealth of wonderful experiences reinforced a valuable lesson;  that as a florist one never stops learning. Working on such large scale events it became impossible to ignore the ecological impact of floristry on the earth. So she began to explore eco-friendlier options of working with flowers without lessening the aesthetic impact of fabulous floral installations,

Armed with knowledge, Emma returned home to Adelaide in 2020, the 24th year of her career, bringing with her the ability to support her industry by sharing the skills she gained while abroad, encouraging artistry in flowers while imparting an eco-conscious approach.

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